Fusion Marketing's Needs Analysis will Help You Determine if Your Marketing Materials Should Be Updated

Fusion Marketing B2B Needs Analysis
From experience, we know that most companies' marketing communications materials consist of several basic components. This needs analysis directs you to analyze the basic components of your company's marketing communications materials.

However, every company and industry is different. Therefore, this needs analysis can only provide a general indication of your company's needs . For a customized review of your needs please contact us.

Start Here...
Sales Materials: The Necessities

Presentation Folder

Do you currently have a presentation folder?
Yes
No (If not, click here to skip to the next section)

How would you rate its professionalism:

Graphic Look:
Creative
Clear, but dry
Confusing

Print Quality:
Quality paper and printing
Low-end paper and printing
Homemade

Relevance

Age:
Less than 1 year
1-2 years
2-3 years
Over 3 years

Missing Features/Products:
Nothing missing
Missing one thing
Missing two things
Missing three or more things

Company Brochure

Do you currently have a company brochure?
Yes
No (If not, click here to skip to the next section)

How would you rate its professionalism?

Graphic Look:
Creative
Clear, but dry
Confusing

Print Quality:
Quality paper and printing
Low-end paper and printing
Homemade

Relevance

Age:
Less than 1 year
1-2 years
2-3 years
Over 3 years

Missing Features/Products:
Nothing missing
Missing one thing
Missing two things
Missing three or more things

Sales Materials: Additional Basics

Presentation Folder Inserts

Does your presentation folder have inserts?
Yes
No (If not, click here to skip to the next section)

How would you rate its professionalism?

Graphic Look:
Creative
Clear, but dry
Confusing

Material/Print Quality:
Quality paper and printing
Low-end paper and printing
Homemade

Relevance

Age:
Less than 1 year
1-2 years
2-3 years
Over 3 years

Missing Features/Products:
Nothing missing
Missing one thing
Missing two things
Missing three or more things

Power Point Presentation

Do you currently have a Power Point presenation?
Yes
No (If not, click here to skip to the next section)

How would you rate its professionalism?

Graphic Look:
Creative
Clear, but dry
Confusing

Graphic Quality:
Quality graphics and design
Microsoft backgrounds and formats
Heavy text with few, if any, graphics

Relevance

Age:
Less than 1 year
1-2 years
2-3 years
Over 3 years

Missing Features/Products:
Nothing missing
Missing one thing
Missing two things
Missing three or more things

Advertising: The Basics

Print Ad

Do you currently have a print ad?
Yes
No (If not, click here to skip to the next section)

How would you rate its professionalism?

Graphic Look:
Creative
Clear, but dry
Confusing

How would you rate its content?
Compelling copy
Clear, but dry copy
Rambling copy

Frequency:
Series of Ads
One Ad

Relevance

Age:
Less than 1 year
1-2 years
2-3 years
Over 3 years

Missing Features/Products:
Nothing missing
Missing one thing
Missing two things
Missing three or more things

Internet

Web Site

Do you have a Web Site?
Yes
No (If not, click here to skip to the next section)

How would you rate its professionalism?

General Content:
Compelling content
Print brochure turned Web site

Graphic Quality:
Creative graphics
Mostly text, but attractive
Homemade

Graphic Interactivity:
Utilizes Flash & Javascripting for a purpose
Just makes the logo spin
No Flash or Javascripting

Site Navigability:
Clear navigation
Confusing navigation
Navigation is lost on the page

Relevance

Age:
Less than 1 year
1-2 years
2-3 years
Over 3 years

Last Updated:
Less than 14 days
15-30 days
30 days � 6 months
6-12 months
12+months

Missing Features/Products:
Nothing missing
Missing one thing
Missing two things
Missing three or more things

Lead Generation:
Basic contact form
Online subscription for valuable information

e-Business:

Capabilities:
My site is not enabled for e-Business
Allows for online transactions
Integrates with back office systems

Integration:

	All marketing communications materials creatively communicate one consistent branding message
	Each marketing projects' copy and theme are stand-alone and don�t communicate one consistent branding message

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